KEEP A CHILD ALIVE

DOCUMENTARY

KEEP A CHILD ALIVE WITH ALICIA KEYS is a documentary for Showtime produced in South Africa and sponsored by CoverGirl. The multimedia initiative began as a texting campaign launched during the livestream of Alicia Keys’ fourth studio album, The Element of Freedom. In the middle of her album launch, Alicia Invited invited fans to text the word ALIVE to enter a social media contest, where she hand picked 5 winners to travel with her to Africa.

director

Earle Sabastian

CLIENT

CoverGirl

Network

Showtime

ALICIA IN AFRICA

digital Documentary

ALICIA IN AFRICA features Alicia Keys’ first trip to Africa a to visit children and families living with HIV/AIDS. The documentary was released during Alicia Keys’ As I am tour, and in less than a month the film garnered more than 1M views online. The documentary’s viral success secured its broadcast with Channel 4 in the United Kingdom as an hour special.

director

Earle Sabastian

AWARDS

Honoree, Webby Awards

Broadcaster

Channel 4 UK